Performance Creative Strategist

For which tasks (responsibilities)?

The company is looking for a Performance Creative Strategist to lead the development, testing, and optimization of high-performing paid social creatives across a portfolio of B2B brands.

This role is ideal for someone who combines creative thinking with data-driven decision-making. You'll be responsible for developing concepts for both video and static ads, identifying winning messaging, hooks, offers, and creative angles that drive lead generation and business growth.

This is not a production role. Instead, you'll focus on strategy, research, creative ideation, briefing creative teams, and continuously improving performance through structured testing.

Creative Strategy & Ideation

• Develop creative concepts for paid social campaigns across multiple B2B brands.

• Create compelling messaging, hooks, offers, and creative frameworks for both video and static ads.

• Build and manage structured creative testing roadmaps.

• Generate fresh ideas based on customer insights, market research, and campaign performance.

• Maintain a continuous pipeline of new creative testing opportunities.
   

Research & Market Analysis

• Research competitor advertising across Meta, LinkedIn, TikTok, and other relevant platforms.

• Monitor industry trends and emerging creative opportunities.

• Analyze customer pain points, motivations, objections, and buying behavior.

• Identify patterns behind successful campaigns and apply learnings to future creative strategies.
   

Creative Briefing & Direction

• Prepare detailed creative briefs for designers, video editors, and content creators.

• Clearly define messaging, objectives, creative direction, and campaign goals.

• Review creative assets and provide strategic feedback to improve performance.
   

Performance Optimization

• Analyze creative performance metrics and identify opportunities for improvement.

• Turn campaign insights into new testing hypotheses and creative concepts.

• Document learnings and contribute to ongoing creative knowledge systems.

• Collaborate closely with media buyers and growth marketing teams to maximize campaign results.

• Continuously refine creative testing frameworks to improve performance over time.
  

What kind of professional are we looking for?

• 3+ years of experience in creative strategy, performance marketing, or digital advertising.

• Strong understanding of direct response marketing principles.

• Experience developing creative testing strategies and frameworks.

• Experience creating briefs for designers, editors, or content creators.

• Ability to develop concepts for both video and static advertising creatives.

• Strong analytical mindset with the ability to interpret performance data.

• Experience with Meta advertising platforms.

• Experience collaborating with media buyers and performance marketing teams.

• Ability to manage creative strategy across multiple brands and campaigns.

• Strong understanding of customer psychology, messaging, hooks, and offer development.

• Excellent written and spoken English. 

Nice to Have

• Agency experience.

• Experience working with B2B brands.

• Experience managing or mentoring creative teams.

• Experience supporting high-budget paid social campaigns.

• Familiarity with advanced creative testing methodologies and performance marketing systems.

Why do we enjoy working here?

This is an opportunity to play a key role in shaping creative strategies that directly impact business growth. You'll work remotely with a collaborative team, take ownership of creative performance, and have the freedom to test new ideas, learn from data, and make a measurable impact.
 If you're passionate about performance-driven creativity and know how to develop winning concepts for both video and static ads, we'd love to hear from you. Submit your CV and become part of a team where your ideas can make a real difference.