Senior Marketing (UA) Analyst

Appsyoulove is a leading developer and publisher of mobile entertainment apps and games. Founded in 2017, we have since released more than 40 titles that players love worldwide.

At Appsyoulove, you will have the opportunity to work on top-tier projects like Farm Jam, My Cat, Tamadog, 3 Tiles, Numberzilla, and many others. We embrace the magic of game creation by blending world-class design, strategic product management, and creative marketing, all backed by a sprinkle of data wizardry from our expert in-house analytics team.

Our secret sauce? A perfect mix of creativity, dedication, and a relentless drive for excellence in everything we do.

We are proud of what we build.

What are you working on?

• Genres: Puzzle, Casual
• Platforms: Mobile

For which tasks (responsibilities)?

The User Acquisition (UA) department at Appsyoulove is scaling rapidly, managing larger budgets, massive datasets, and an expanding list of advertising platforms. We are looking for a UA Analyst who goes beyond standard reporting — a specialist capable of diving into raw data, building robust predictive models, and translating complex insights into tangible business growth.

Responsibilities

• Predictive Modeling: Build and refine models to evaluate UA performance and forecast long-term value.

• SKAdNetwork Optimization: Design, analyze, and optimize Conversion Value schemes to navigate the post-IDFA landscape.

• Product Analysis: Evaluate how product changes impact key metrics and overall UA efficiency.

• Behavioral Insights: Analyze user-level data to uncover deep patterns in player behavior.

• Technical Coordination: Define requirements and coordinate API integrations with various advertising networks.

• BI Development: Maintain and evolve our internal BI system, creating sophisticated dashboards and implementing new metrics.

• Advanced Analytics: Apply Machine Learning (ML) techniques to solve complex analytical challenges.

• Strategic Growth: Identify new opportunities and provide data-driven recommendations to optimize global UA campaigns.

What kind of professional are we looking for?

• Industry Experience: Proven track record in the mobile gaming industry.

• Analytical Foundation: Strong statistical background and a data-driven mindset.

• Modeling Expertise: Hands-on experience building predictive models or a deep theoretical understanding with the ability to implement them in a production environment.

• Tech Stack: Proficiency in SQL and Python.

• Attribution Tools: Practical experience with Adjust (or similar MMPs).

• Marketing Domain: Solid understanding of UA metrics (ROAS, LTV, CAC, CPI) and mobile ecosystem trends.

• Soft Skills: Proactivity, independence, and a genuine passion for games.

Nice to have:

• Experience handling large-scale raw datasets (BigQuery, ClickHouse, etc.).

• Practical application of ML models specifically for marketing (e.g., churn prediction, LTV forecasting).

• Experience working with advertising platform APIs (Meta, Google, TikTok).

• Expertise in building complex, automated dashboards in BI tools (Tableau, Looker, or similar).

What are the conditions and bonuses?

• High-Impact Work: Direct influence on the UA strategy for top-tier mobile titles.

• Professional Freedom: Liberty to choose your own tools, methodologies, and approaches.

• Expert Environment: A team of seasoned professionals and a culture of rapid decision-making.

• Growth & Innovation: A workplace that encourages experimentation and provides resources for professional development.

Work Conditions

• Full Remote: Work from anywhere in the world.

• Flexible Hours: Start your day anytime between 9:00 AM and 11:00 AM (GMT +2).

• Paid Time Off: Comprehensive package including vacation, sick leave, and 4 additional sick days per year (no doctor's note required).

Growth & Wellbeing

• Continuous Learning: Support for professional and personal development, including internal and external meetups, seminars, and international conferences.

• Lifestyle: Partial compensation for health insurance, sports memberships, and language classes.

• Special Occasion Bonuses: We celebrate your big milestones like birthdays, weddings, and the birth of a child.

Support & Extras

• Relocation & Legal Support: Partial compensation for accounting services and legalization assistance if you decide to move.

• Referral Program: A special  bonus for recommending talented friends to join the team.

• Holiday Gifts: We love surprising our team with thoughtful gifts for holidays and special events.

If you enjoy working with big data, building models that truly influence business results, and growing analytics in the gaming industry — we’d love to meet you!