VP of Demand Generation (m/f/d)
Usercentrics GmbH,Posted 2 months ago
Relocate, Remote, Czech Republic, Germany, Spain, France, United Kingdom, Poland, Portugal
Usercentrics is tackling an important subject in people’s lives and digital businesses: digital privacy. Our mission is to be the privacy backbone for compliant first-party data, striking a crucial balance between people’s data privacy and a healthy digital ecosystem.
We are growing fast and have created a new role, VP of Demand Generation, that will drive both the Acquisition and the Conversion of new customers. This is a very important and exciting position that will have a key strategic role and impact on our business. Reporting to the CMO and working collaboratively with the rest of the C-suite and other domains, you will be a leader acting as a strategic and tactical operator
For which tasks (responsibilities)?
Lead and build a world-class team that will achieve our customer acquisition and conversion goals for both self-serve and assisted sales products, through our direct and indirect channels. This includes the full range of customer acquisition practices (SEO/SEM, Social Media, Events, etc) and conversion (web optimization, email nurturing, lead enrichment, etc) that are active for multiple markets.
You will effectively own the marketing funnel: be accountable for the Demand Generation results, owning the KPIs (Revenue and Lead metrics) and having access to the necessary team and budget resources. Create the campaigns and lead the executions and measurement for success.
Define and lead the planning, execution, and correction cycles of the Growth team, from annual planning and strategy to dailies. Be a thought leader across the other areas of the Marketing team and proactively improve ways-of-working within Marketing (Growth, Product Marketing, Comms and Market Influence).
Define metrics, establish frameworks and processes to ensure the right measurement is made at the right time, with corrective actions. Build processes and data flows to measure and support marketing lead generation, qualification, conversion, and other pipeline metrics. Lead efforts to constantly improve the quality and quantity of the Leads (MALs, MQLs, SQLs for assisted sales product), the direct revenue (self-serve product) as well as improvement of the CAC and LTV across the board.
Contribute to overall excellence through ideas, strategies, analytics and creativity. Provide actionable intelligence on marketing performance and operations, conversion rates, funnel performance and other KPIs on a consistent and recurring basis (trends, fundamentals, analysis).
Optimize our Marketing technology stack (Salesforce/Pardot, Hubspot, Marketing Automation tools, Email tools, etc.).
Work collaboratively with the Sales, Finance, Revenue, HR Leadership and other domains while being a trusted advisor to our business leaders.
What kind of professional are we looking for?
Experience: minimum of 15 years of experience, and at least 3 years leading Growth (Acquisition & Conversion) teams for growing B2B/SaaS companies with a mix of self-serve and assisted sales. Demonstrated success in supporting multi-market efforts, complex marketing campaigns, and a team approach to selling for direct sales and channel-based. Full proficiency working with CRM stacks (Salesforce/Pardot) and marketing automation platforms (HubSpot, Marketo, etc). Running Co-joint or multiple A/B testing is second nature to you.
Analytical: you are a master of numbers and proactively slice and dice data in multiple ways to detect conclusive patterns. You are always asking questions and are never satisfied till you receive answers. You know that data is crucial and that it is through stories and examples that people understand and change behaviours.
Empathetic: you use the power of metrics, insights, and EQ to help the Growth team be successful. You have the emotional intelligence to have genuine and respectful conversations, even if you occasionally deliver tough feedback.
Collaboration: Experience working cross-functionally at multiple levels of a multi-cultural organization including executives, to solve problems and develop strategies.
Strategic: Strategic thinking around customer acquisition/conversion by using data-driven insights and creativity to create plans of action. The ability to understand the company's strategy and translate it into Growth programs, messages and goals.
Forward-thinking: Ability to solve complex problems and articulate the root cause and recommended solutions. A strong ability to address current day challenges and account for what is needed now and in the future.
Operational Excellence: Able to drive projects to completion and organize/prioritize work for self and the teams. Sustain execution and urgency in the work processes.
Strong Communicator: Executive presence and polish with the ability to work and communicate at executive level while still staying hands-on with the Growth team. The ability to clearly articulate the company's Growth strategy and plans, so everyone understands the vision and goals.
Why do we enjoy working here?
We have offices located in Munich, Copenhagen, Odense and Prague, but you can also join us remotely. Our colleagues are working from Belgium, Cyprus, Netherlands, Portugal, UK, Canada and many more locations
Your work-life balance is important to us, so we offer you flexible working hours and the option to do workation (in accordance with our company policy)
A steep learning curve in a dynamic startup environment with a high career growth opportunity
Generous compensation package as well as other awesome benefits
Fast-growing and diverse team of tech enthusiasts and entrepreneurially-minded people for you to engage with
Get involved! Space and encouragement to learn and implement your ideas in a company with fast decision-making processes
Having the chance to work in a vibrant, international and inspiring culture with spirit of “togetherness”
We never loose fun out of sight, neither in our day-to-day work, nor at our regular team events. Respective the current restrictions