Cross-Promo Team Lead (Lead Marketing Manager)

Have you always dreamed of doing what you love and enjoying your work every day? We invite you to the G5 Entertainment team! Let's develop and create better games together :)

G5 Entertainment AB is a Swedish mobile game publisher and developer. 20 years ago we became the first mobile developers in the CIS and since then we have been leading the game industry. We develop games in the genres of Match-3, Hidden Object, Mahjong Solitaire. Our portfolio includes 20+ world-class f2p projects, including Hidden City®, Jewels of Rome™, Mahjong Journey®, Homicide Squad®, Jewels of the Wild West™, etc.

We are looking for a candidate for the following position: Cross-Promo Team Lead (Lead Marketing Manager)(office/remote)

What are you working on?

• Genres: Casual
• Platforms: iOS, Android

For which tasks (responsibilities)?

• Lead a team of Marketing Managers (including hiring and training new MMs);

• Set up and maintain cross promotion framework, processes and best practice guidelines;

• Devise and implement cross promotion marketing strategies;

• Plan and implement in-game cross promotion marketing campaigns;

• Report regularly on performance of in-game marketing campaigns in all apps;

• Stay on top of mobile gaming market opportunities and trends;

• Apply creative and non-traditional methods of growing our customer base;

• Manage and drive continuous improvements of player acquisition and retention;

• Plan, review and follow-up on creative asset development, including, but not limited to: playable ads, creative videos, promotional materials from brief to final delivery with in-house creative teams by providing regular checks and expert support;

• Measure results of the cross promotion campaigns and optimize our assets and experiments;

• Work in close collaboration with the Product, User Acquisition, Analytics teams to tie the cross promotion marketing efforts to performance results like retention, LTV, ROAS;

• Share best practices and insights regularly with Product, Design and User Acquisition teams.

What kind of professional are we looking for?

• Passionate about mobile gaming, apps and the gamedev industry;

• At least 3 years of experience in Performance Marketing, with 1 year of experience directly managing a team of at least 3 people. Experience of hiring and training staff is an advantage;

• Practical knowledge of digital, performance marketing, and ads management. Experience within the games industry is a plus;

• Experience with project tracking software;

• Excellent verbal and written communication skills;

• Strong analytical and critical-thinking skills;

• Good organizational skills, goal orientation, reporting and user-centric skills are crucial;

• Able to manage content and maintain a large quantity of assets;

• Advanced MS Office (Word, Excel, Outlook, Google Docs);

• Fluent English (minimum Upper-Intermediate, Advanced a strong plus).

Why do we enjoy working here?

• Work for a Swedish company with a portfolio of over 20 global free-to-play (F2P) projects that have been translated in 15 languages

• Participate in the full product development cycle

• Grow your career with an international company

• Official/contract employment

• Flexible working schedule

• Full benefits package

• Comprehensive, company-subsidized medical insurance

• Educational programs in English with highly qualified instructors

• Comfortable offices in seven cities across five different countries

• Relocation program to help you organize your move and keep costs down

• Earn bonuses from project revenue for the teams you're involved in

• Performance share program for key employees

• R&D Project Development: opportunities for creating your own project within the framework of the company

• Paid conferences, trainings, and workshops

• Internal training platform (educational webinars for all specializations within the company)

• Fun and educational hangouts/master classes

• Attend our annual internal TeamUp conferences abroad

• Participate in charity projects

• Free exercise classes.