Head of UA (Hyper-Casual/Casual)

Gismart is a leading developer and publisher of mobile games and entertainment-focused apps with over 800 million downloads. The company operates within three primary focus areas - hypercasual and casual games, music entertainment apps, and wellness products. Gismart’s top titles include Cool Goal!, Pencil Rush 3D, Body Race, Foil Turning 3D, VIP Guard, Little Ant Colony, Beat Maker Go, Piano Crush, DJ it!, WeDrum, and others. Today Gismart unites over 300 professionals. The company is based in London, Kyiv, Beijing, and Minsk. In 2020, Gismart was ranked the 6th fastest-growing company in Europe according to the Financial Times (FT 1000). For more information on Gismart, visit https://gismart.com.

What are you working on?

• Genres: Casual, Hyper-casual
• Platforms: Mobile

For which tasks (responsibilities)?

• Build and manage an effective user acquisition team to drive new growth across a wide range of products;

• Use your outstanding management and team-building skills to coach and mentor members of your team on the best practices for creating, managing, and optimizing acquisition campaigns across all desired channels (e.g. Adwords, Facebook, Apple Search Ads etc);

• Manage and allocate user-acquisition budget and find a balance between driving user growth and experimenting with new channels. We want to see efficient channel  growth and a decrease in acquisition costs over time;

• Help launch, manage, and optimize paid acquisition campaigns for your teammates;

• Monitor, measure, and report on campaigns and channel performance;

• Compile weekly, monthly, and lifetime reports with key performance metrics;

• Work with product teams to define various objectives across all campaigns.

What kind of professional are we looking for?

• 3+ years of experience in developing and executing user acquisition across multiple channels;

• Experience with a hyper-casual games preferable;

• Ability to hire, develop and coach a high-performing team of professionals;

• Experience with managing budgets, reporting on results and predicting the future impact on business processes;

• Experience running A/B tests and optimizing campaigns through experimentation;

• 2+ years of media buying experience with a strong track record of successful results;

• Experience with launching Adwords, Facebook, Apple Search Ads for mobile apps;

• High analytical skills with attention to details;

• Great communication skills, team-player.

Why do we enjoy working here?

• Medical Insurance (100% sick leave coverage)

• Paid vacation (18 working days per year, all national holidays, and 3 personal days)

• Educational possibilities and free corporate English classes

• Breakfast in the office

• Gifting for major life events

• PE accounting and support

• Trip abroad with all the Gismart employees once a year

• Compensation for sports activities