User Acquisition Manager

Tilting Point,Posted 2 years ago

Senior

Full time

Negotiable

Kyiv

Tilting Point is a free-to-play (F2P) games publisher founded in 2012. In the years since, Tilting Point has grown to include over 200 staff members and office locations in New York, Boston, Barcelona, Kyiv, Seoul, San Diego, and St. Petersburg (RU). Further partnerships with development studios and publishers exist in over a dozen countries.

The company publishes and manages live F2P games, and in some cases, co-develops games with partner studios as well as runs live services for owned games through internal studios. Examples of such titles are: SpongeBob: Krusty Cook-OffStar Trek TimelinesWarhammer: Chaos & ConquestLanguinisNarcos: Cartel WarsTerraGenesis, and Zombieland: AFK Survival.

What are you working on?
  • Genres: Action, Role-playing, MMO, Hyper-casual
  • Platforms: Mobile
Team size and structure?

Kyiv+NY+BCN

For which tasks (responsibilities)?
  • Lead the ideation and execution of user acquisition campaigns for games in your portfolio;

  • Optimize spend across channels including Facebook, Google UAC, Apple Search, ad networks, and others in order to maximize ROI and improve overall campaign performance;

  • Track effectiveness of different channels/geos/audiences and report performance to senior management;

  • Manage relationships and campaign performance with various ad networks (eg. Vungle, AppLovin, Unity, Liftoff, etc);

  • Perform deep analysis of UA efforts across all mobile titles under your management;

  • Provide feedback on creative performance to assist in ad creation;

  • Collaborate with the creative team for the production and localization of UA assets; 

  • Keep up with the latest trends and changes within the industry.

What kind of professional are we looking for?
  • Strong interest in mobile games, prior game industry experience is a plus;

  • 3+ years experience managing mobile performance-based user acquisition campaigns (Facebook, Google UAC and/or mobile ad networks); 

  • Knowledge and understanding customer acquisition metrics and payback period;

  • Strong analytical skills and data-driven mindset, fluent in Microsoft Excel;

  • Excellent communication skills, fluency in English; 

Bonus skills:  

  • Experience working with the creative team;

  • Tableau experience. 

What is important for us in a person?
  • Excellent interpersonal and collaboration skills; 

  • Self-motivated, highly results-driven, and nimble. 

Join us for an exciting position in the world of mobile games and mobile app marketing! You will be part of Tilting Point’s Growth department with a focus on User Acquisition. 

This position will give you the opportunity to work with best-in-class games and challenging projects, develop your marketing and analytical skills, gain valuable experience and have a direct impact on the success of our games and apps.

Why do we enjoy working here?
  • Startup environment — where each individual makes a large impact

  • Ability to own technical direction of various products and systems

  • Work with great people on great games that reach millions of people each month

What are the conditions and bonuses?

  • Great office in Podil

  • Flexible schedule and flexible location mode

  • Unlimited paid vacation days

  • Full legal and accounting support of your PE account

  • Premium medical insurance after probation period
    English classes

  • Wellness program (Physical and Mental health sponsorship)

The selection process
  1. Screening HR/ Hiring Manager

  2. Test

  3. Test presentation/ Tech interview

  4. Executive interview

  5. Offer

Tilting Point

Company type: publisher

Employees: 51-200

Platforms: Mobile

http://www.tiltingpoint.com

View all vacancies from Tilting Point
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