Performance Marketing Manager / PPC Manager (Google Ads / TikTok Ads)

Hello, Brazy is looking for a Performance Marketing Manager for our products in the eSports industry with experience in Google Ads and TikTok Ads, managing $100k+ monthly budgets across multiple GEOs. Experience in Gambling, Betting, Crypto, Gaming, or other regulated/high-risk verticals is highly preferred.

We are a team of daring, innovative professionals. We are Cyberpunks, Cyber Jedi, and Pattern Breakers. Inspired by crazy ideas and a cool team, we create a quality product for the gaming industry and entertainment. We highly value intelligence, passion, and proactivity. We are constantly developing, and daily we struggle with routine and standards. We are changing the industry, changing the playing field, so you can change the damn world.

Mission Brazy — To turn life into an interesting game!
Vision Brazy — To be one of the world leaders in the entertainment industry!

Location: remotely

Над чем работать?

• Название проекта(ов): loot boxes for CS2
• На какой стадии проект(ы)? active project
• Жанры: Шутер
• Платформы: PC, Mobile, Browser

Размер и структура команды?

5

На какие задачи (обязанности)?

• Set up and manage advertising campaigns in TT Ads, Google Ads, and other PPC advertising platforms.

• Research and segment audiences.

• Collect semantic keywords, analyze negative keywords, and differentiate between brand and non-brand traffic.

• Test creatives and formats, and provide recommendations for landing pages and content funnels.

• Set up tracking and end-to-end analytics: UTM, Click ID, GA4, GTM, Meta/TT Pixel.

• Check compliance and adherence to platform rules for each GEO, minimizing the risk of ad bans and rejections.

• Optimize campaigns using key metrics.

• Prepare weekly/monthly reports.

Какого профессионала ищем?

• Commercial work experience - 3+ years

• Experience as a hands-on PPC specialist - 3+ years.

• Google Ads — 3+ years

• TikTok Ads — 3+ years

• GA4 + GTM

• Proven experience in Gambling / Betting / Crypto / Gaming

• Confident working with TT Ads, Google Ads, and other PPC advertising platforms, understanding their advertising policies.

• Experience setting up tracking and end-to-end analytics

• Experience working with various GEOs.

• Fluent knowledge of funnel metrics: FTD, CPA, conversion to deposit, retention, CTR, CPC.

• Analytical mindset, independence, and the ability to multitask.

• Level of English  - Intermediate

Must have:

• Hands-on PPC Specialist experience

• Strong TikTok Ads expertise.

• Budgets of 100k+ USD/month.

• Gambling / Betting / Crypto / Gaming experience.

• GA4 + GTM.

• Working with multiple GEOs.

• Understanding of FTD, CPA, and Retention.

Почему у нас приятно работать?

• 24 days of paid leave per year.

• 100% paid sick leave.

• Fixed rate + KPI 100-200%

• Full-time remote.

• Long-term collaboration.

• Sustainable business.

• Game and entertainment development company.