Marketing Analyst

What are you working on?

• Genres: Casual
• Platforms: Mobile, Browser, iOS, Android

For which tasks (responsibilities)?

• Lead Performance Analysis: Analyze UA performance across key mobile channels (e.g., AppLovin, Unity, ironSource, Mintegral, Meta, Google AC, TikTok) to identify efficiency gaps and scale opportunities.

• Advanced Attribution & LTV Modeling: Develop and maintain predictive LTV (pLTV) models that account for hybrid monetization (IAP + Ad Revenue). Own the strategy for SKAdNetwork (SKAN) conversion value schemas to maximize signal recovery on iOS.

• Creative Analytics: Partner with the Creative team to analyze asset performance beyond just CTR—diving into IPM (Installs Per Mille), Hook Rates, and Hold Rates to inform the production of high-performing video and playable ads.

• Full-Funnel Optimization: Design and oversee rigorous A/B tests for store pages (ASO/CPP), creative concepts, and bid strategies to improve the entire conversion funnel

• Reporting Infrastructure: Own the development of intuitive, self-service dashboards (Tableau/Looker) that track real-time UA health (e.g., Cohort ROAS, CPI trends, payback periods) for UA Managers and C-level execs.

• Conduct in-depth market segmentation, competitive analysis, and customer journey mapping to uncover new acquisition and retention opportunities.

• Data Integrity & MMP Management: Collaborate with Data Engineering to ensure data quality between our MMP (Adjust/AppsFlyer), BI stack, and ad networks. Validate data ingestion pipelines and attribution windows.

• Provide strategic, data-backed recommendations to Marketing leadership that directly influence budget allocation and future campaign strategy.

• Mentor and guide junior marketing analysts on best practices for data analysis and reporting.

What kind of professional are we looking for?

• 5+ years of hands-on experience as a Marketing Analyst or Performance/Growth Analyst, preferably in a B2C or gaming company.

• Bachelor's degree in Marketing, Business, or a quantitative field (e.g., Data Science, Economics).

• Advanced expertise in SQL for complex data querying and manipulation.

• Mobile Ecosystem Fluency: Deep understanding of the mobile ad tech stack, including MMPs (Adjust, AppsFlyer), Ad Mediation (Max, LevelPlay), and Programmatic/DSP mechanics.

• Expert-level experience with digital marketing platforms (e.g., Google Ads, Facebook Ads) and web/app analytics tools (e.g., Google Analytics, AppsFlyer/Adjust).

• Proven mastery of a data visualization tool (e.g., Tableau, Looker, PowerBI) for developing executive-level dashboards.

• Strong understanding of statistical analysis, cohort analysis, and experimentation/A/B testing methodology.

• Ability to translate complex, multi-source marketing data into clear, influential business insights and recommendations.

• Excellent communication, presentation, and collaboration skills for working across multiple functional teams.

• Fluent in written and spoken English.

Why do we enjoy working here?

SOFTGAMES offers a competitive package, including:

• Remote first - We have a flexible working setup. Either fully remote wherever you are or on-site in our modern office in central Berlin - You decide.

• Flexible working hours - Structure your working hours to your needs. No crunch, no overtime!

• Generous vacation regulation no matter where you are!

• Home office allowance - Working from home but something is missing? We offer a budget to make your home office as productive as possible.

• Further Training - Everyone at SOFTGAMES is offered training opportunities to strengthen their skills or learn something new!

• Studio - We’re a remote-first company but also offer a super modern office with state-of-the-art tech, based in the center of Berlin.

• Equipment - Choose between a MacBook Pro or Lenovo Laptop.

• Meal allowances - A monthly budget is additionally granted to be spent for your lunches.

• Monthly extra grant for home office electricity + internet costs.

• Swag - Enjoy our stylish Hoodies, Bags, Mugs, etc.

• Offsite Retreats - Twice a year the entire company gets together to learn, share ideas, focus on the future, and celebrate our successes. Our events in general are epic but our off-site Retreat is one of a kind.