Marketing Lead

HyperVR Games are creating fun and interactive virtual reality (VR) experiences for everyone both in-house and by publishing titles of external studios. Our values are to stay creative, kind and follow your geek passion. 

With the launch of our award winning title “Shave & Stuff” on the Meta Quest and on the Pico stores this year, and new in-house and externally developed titles coming, we are looking to strengthen our in-house marketing team. The Marketing Lead will manage both in-house and outsourced marketing studios and creators, expand the marketing team, create and implement the marketing strategy for current and future products. This role is crucial for the healthy growth of the company as you will take part in decision making in regards to the future marketing and partnerships directions.

If you enjoy a pro-active startup vibe, generating and trying out new crazy ideas and guerilla marketing approaches, and know by heart that you need to follow-up much more than once to get the deal - let's have a chat!

What are you working on?

• Genres: Action, Simulation
• Platforms: VR

For which tasks (responsibilities)?

• Be responsible for the HyperVR products' brand publicity strategy development and implementation - expand brand awareness and devise visible and effective player acquisition strategies and execution (inbound and outbound, advertising, SEO, influencer marketing, community management, conferences, and events, etc.);

• Organize and manage marketing B2B business pipeline (partners, agencies, etc.), ensuring that leads are appropriately prioritized, documentation is captured and kept up to date, and timelines are adhered to;

• Manage in-house and external marketing teams to expand HyperVR social media presence on Twitter, Meta, IG, Reddit, and other sites as needed by posting and sharing relevant content and company announcements;

• Develop compelling and customized pitch, proposal, and marketing materials together with the design team according to the current trends and needs of the relevant social media platform;

• Support brand consistency across external communications, functioning as an advocate for a polished and cohesive “look and feel” (i.e., decks, letterhead, swag);

• Ensure website is kept up to date with language, outcomes, and content;

• Project manage contracting processes by ensuring timely input request/review from HyperVR functional stakeholders (i.e., eng, ops, finance);

• Serve as tactical liaison for a Product Management team to provide the most accurate and relevant information to help drive meaningful business decisions;

• Build reports or dashboards that track performance against goals.

What kind of professional are we looking for?

• 5+ years of experience in relevant areas of digital marketing and social media, preferably in game development industry;

• Bachelor’s Degree in business, sales, marketing, advertising, or other related disciplines considered as advantage;

• Excellent literacy in verbal and written English;

• Experience working in startup would have an added advantage;

• Ability to identify opportunities, develop project scope and the ability to do both - either delegate or independently lead ideation and execution.

Software

• Social media scheduling, automation and profile management;

• Content creation (Giphy, Photoshop Elements, Premiere Elements, Adobe Spark etc.);

• Email marketing and subscription management (MailChimp etc,);

• Advertising platforms (Meta, IG, Twitter, Reddit, YouTube etc.);

• Project management software (Notion, JIRA, Trello etc.);

• Data reporting and analysis (Google Analytics etc.).

Personality

• High-performance team player who can work cross-functionally;

• Persuasive story-teller and presenter;

• High attention to detail and robust organization skills;

• A natural at building relationships and connecting with people;

• Deeply accountable and operationally minded;

• Good leadership skills with a positive attitude (people person) and a proactive / self-starter mindset;

• Be a team player with character, high humility and integrity, helping build a healthy team environment.

Why do we enjoy working here?

• Relocation support within the EU (you must be eligible for work in the EU);

• Hybrid work model;

• Opportunity to grow and develop with the company;

• Flexible Paid Time Off;

• Company events and team-building activities;

• Become a part of the IT-family.