Marketing Lead

Whimsy Games is an outsourcing game development company known for creating innovative and entertaining games for various platforms. With a focus on creativity, Whimsy Games constantly explores new ideas and pushes game development’s boundaries. In the next few years, we are aiming to create bestsellers and become a respectable partner for global GameDev companies.

JOB PURPOSE

The Marketing Lead will develop and drive the execution of strategies aimed at growing our customer base and conquering new markets. This role is vital in driving the creation of a pipeline of deals and qualified leads/prospects for the business via paid (PPC and sponsorships) and organic (SEO, content marketing) channels. The Head of Marketing will also be influential in brand development.

What are you working on?

• Platforms: Mobile, Browser, PC, iOS, Android

For which tasks (responsibilities)?

• Drive the development of a pipeline of new leads/prospects/deals via paid (PPC, paid sponsorships) and organic (SEO) channels, PR plays, as well as cooperate on outbound campaigns (executed by SDR)

• Continue building a highly efficient team of marketing professionals with a keen focus on growth and acquisition

• Develop and improve the Marketing function
  Collaborate with the Sales team to develop targeted campaigns and materials to support lead generation and customer retention

• Understand the audience and identify new inbound channels for new business acquisition, develop them to maximize the pipeline of new deals

• Manage, optimize utilization, and report on the Marketing budget

• Maintaining consistent market analysis and comprehensive reporting on the company’s marketing efforts tracking revenue metrics and not just leads

• In cooperation with teams across the business, achieve the revenue goals, as set by the leadership

• This role implies a certain amount of international travel

What kind of professional are we looking for?

COMPETENCIES AND EXPERIENCE:

• 3-4 years of experience in IT Marketing
  Expertise in Gamedev

• A proven track record of building/leading effective marketing/demand generation teams will be a plus

• Experience in outsource

• Experience in AI and AR/VR, Blockchain and Web3 marketing would be a huge plus

• Willing to build and lead the Marketing team

• Expertise in brand development and positioning

• Hands-on experience with SEO/SEM, web analytics

• English — upper-intermediate or higher

• Business-oriented and strategic mindset, being able to clearly strategize and articulate marketing goals and present strategies and tactics to the leadership