User Acquisition Team Lead

About us:

Plure is an ambitious product company working on a GameDev market. Founded by a multinational team of industry veterans, Plure has a strong development team in Kyiv, Ukraine with 20+ people creating an unforgettable experience for players around the globe. 

At Plure we believe that adding competition makes each game fun and engaging, so we take popular casual games and turn them into skill-based tournaments. With the goal of entertaining millions of people, we teamed up with talented professionals who have an extensive background and proven experience in international game development companies, and continue to grow our competence. 

We are looking for enthusiasts who will share Plure’s aspiration to create and develop the future of competitive games and will drive the company’s performance.  

What are you working on?

• Genres: Casual, Hyper-casual
• Platforms: Mobile, Browser, Social

For which tasks (responsibilities)?

As a User Acquisition Team Lead you’ll oversee, grow and run digital marketing strategy for Plure portfolio of games to drive daily active users and revenue. You will also manage marketing budgets to gain better business results. 

What you will do:

• Define and build User Acquisition strategy: countries, budgets, channels and products;

• Lead marketing department team ensuring consistent achievement of acquisition targets;

• Manage and optimize performance of UA campaigns, using self-service dashboard, as well as relationship with agencies, hitting all target KPIs;

• Measure and optimize key performance metrics to achieve ROI and growth targets;

• Build media buying strategies and techniques based on past performance of assigned User Acquisition networks;

• Build and manage the creative team department; 

• Drive A/B multivariate testing and present results to Production teams;

• Conduct market research and competitors benchmarking.

What kind of professional are we looking for?

• You have prior experience as User Acquisition Manager/Marketing team lead; 

• You worked with performance driven UA in F2P Web/Mobile games or apps with a huge audience and high volume budgets;

• You have solid knowledge of digital marketing technologies including web analytics, search engine marketing, display marketing, social marketing, web site usability etc.; 

• ​​You executed successful campaigns with multiple targets, geos, demographics, etc.;

• You used to build and maintain effective relationships with ad partners to drive campaign performance to it’s best;

• You are proficient in both written and spoken English (B2 as a minimum).

We will treat it as a bonus if:

• You have managerial experience;

• Experience in the gaming industry.

Why do we enjoy working here?

• A work environment with a minimum bureaucracy and hierarchy;

• Full Remote work;

• Networking opportunities with the experts from gamedev industry;

• Personal and professional development opportunities.