CMO

Values Value is a recruiting company specializing in gamedev, seeking a CMO for one of our clients, a product company that develops the best MMO Sandbox action game for mobile devices. Currently, the company's project boasts an audience of over 15 million users.

Над чем работать?

• На какой стадии проект(ы)? Global Launch
• Жанры: MMO
• Платформы: Mobile

Размер и структура команды?

34

На какие задачи (обязанности)?

• Development and implementation of marketing strategy aimed at achieving company goals.

• Establishment of systematic and efficient operation of the marketing department.

• Effective management of 6-7 digit monthly budgets.

• Development of UA strategy. Testing and optimization of channels.

• Establishing a creative department and implementing procedures for creating and testing creative materials.

• Strategic development of Incent, Google Ads, Applovin, Ad Networks directions.

• Planning and development of Influence marketing strategy.

• Monitoring the implementation of the strategy with Influencers.

• Scaling the project to Tier-1 countries.

• Organization of professional development for the team.

• Good English knowledge, at least – Intermediate level.

Какого профессионала ищем?

• Experience as a CMO in mobile marketing for at least 5 years.

• Experience in building a marketing department from scratch.

• Handling large budgets.

• Understanding of key metrics for analyzing the effectiveness of advertising campaigns.

• Experience in establishing a creative department and setting up processes for creating and testing creatives.

• Understanding of primary traffic optimization approaches.

Would be a plus:

• Experience in influencer marketing.

Что для нас важно в человеке?

• Responsible

• Proactive and energetic

• Effective communication of ideas and results

• Creative

Почему у нас приятно работать?

• Investments from the largest gaming fund with great expertise in games.

• An ambitious, new project in the genre. 

• Building a marketing department from the ground up.

• Opportunity to participate in decision-making regarding the development of the project.

• Compensation for sports and specialized training expenses.

• Salary and bonuses (to be discussed individually).

• Flexible working conditions and a flexible schedule.

• Remote work.