Chief of Marketing / CMO / Marketing Director
MEANDR GAMES,Posted 3 weeks ago
Remote, Istanbul, London
MEANDR GAMES is a startup PC game studio dedicated to breaking the boundaries between gaming and mental health treatment. We believe in the transformative power of games and their potential to catalyze positive change. We are in the pre-startup phase, focusing on a captivating PC game demo – a reinterpretation of the Lushers test in an adventurous and mysterious setting.
Our mission is driven by the understanding that games are an evolutionary step in human cognitive and emotional development, being a potent tool for self-education, empathy cultivation, and mental resilience.
At the heart of MEANDR GAMES is a bold vision – to redefine mental health treatment by making it engaging, fun, and accessible through gamified experiences. By integrating narratives that are deep, fun, and compelling, we are crafting unique gaming experiences that foster mental health awareness and contribute to emotional well-being.
The Importance of Our Mission:
The interplay of gaming and mental health is backed by growing research highlighting the potential benefits of 'serious games' in mental health interventions.
"The Therapeutic Value of Video Games: A Systematic Review" (Kühn et al., 2019) – This review outlines the potential of video games as therapeutic interventions, particularly for anxiety and depression disorders. It also emphasizes the need for more targeted game design to fully harness the therapeutic potential of video games.
"Playing a Video Game is More than Mere Procrastination: The Role of Self-Determination Theory in Predicting Recovery Experience and Well-being" (Reinecke et al., 2020) – This study explores how video games can contribute to recovery experiences, reduce stress, and enhance well-being.
Together, these studies underline the power of video games as tools for mental health treatment and self-education, paving the way for companies like MEANDR GAMES to explore this promising intersection.
We invite you to join us as we create a new market for mental health games, bridging the gap between therapeutic science and engaging gaming experiences, contributing to the evolution of human understanding and treatment of mental health. With your help, we can create a world where games are not just a source of entertainment, but also a path to mental resilience and personal growth.
What are you working on?
- The name of the project(s): Inner Child, EmoMage App, Meandr Games
- At what stage of the project(s)? Pre seed
- Genres: Adventure, Role-playing, Simulation, Strategy, Platformer, Educational, Application
- Platforms: PC, Mobile, Browser
Team size and structure?
For which tasks (responsibilities)?
The main business purpose of the Chief Marketing Officer (CMO) role at MEANDR GAMES is to lead and drive the marketing strategies that align with our company's mission to revolutionize mental health treatment through gaming. The CMO will play a pivotal role in shaping the brand, driving growth, and positioning the company as a leader in the intersection of mental health and gaming.
Tasks and Responsibilities:
Marketing Strategy Development: The CMO will develop and implement a cohesive marketing plan to increase brand awareness and market penetration. This will involve understanding our unique selling points, target demographics, market trends, and the competitive landscape.
Brand Management: The CMO will be responsible for crafting and maintaining the company's brand image, ensuring it aligns with our mission and resonates with our target audience.
User Acquisition and Retention: The CMO will design strategies to attract, retain, and monetize users effectively. This will involve overseeing the creation of compelling promotional materials and campaigns.
Team Management: The CMO will build and manage a lean and efficient marketing team, guiding them to execute the marketing strategies effectively.
Budget Management: The CMO will manage the marketing budget, ensuring that all campaigns and promotional activities deliver the maximum return on investment.
Partnerships and Networking: The CMO will represent the company at various events, such as trade shows and gaming conventions, to build relationships with potential partners, investors, and customers.
Brand Awareness: This will be measured using various metrics, such as website traffic, social media engagement, and press coverage.
User Acquisition: Metrics such as the number of new users, cost per acquisition, and the effectiveness of different marketing channels will be tracked.
User Retention and Engagement: The CMO will monitor user activity levels, retention rates, and the effectiveness of user engagement strategies.
Revenue Growth: The CMO's success will also be measured by the growth in revenue, particularly revenue resulting directly from marketing activities.
ROI on Marketing Spend: This involves assessing the effectiveness of different marketing campaigns and strategies based on the return on investment.
Team Performance: The effectiveness of the marketing team under the CMO's leadership will also be a key performance indicator.
What kind of professional are we looking for?
Experience: Experience in marketing, particularly within the gaming industry, is highly desirable. Prior experience working in a startup environment and familiarity with the unique challenges and opportunities it presents will be beneficial.
Strategic Thinking: The ability to understand and navigate the gaming market, foresee potential trends, and make decisions that align with our company's long-term goals is crucial.
Leadership Skills: While you won't initially be managing a large team, leadership skills are important for coordinating marketing efforts and potentially building a team as the company grows.
Creativity: A creative mindset is needed to devise innovative marketing strategies and branding initiatives that set us apart in the unique intersection of mental health, education, and gaming.
Required Program/Tools/Language Knowledge:
Digital Marketing Tools: Familiarity with various digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, and SEO tools, is required.
Analytics Tools: Basic knowledge of analytics tools like Google Analytics or similar platforms is important for measuring and analyzing the impact of our marketing efforts.
Project Management Tools: Familiarity with simple project management tools like Trello or Asana can be helpful for organizing and tracking marketing initiatives.
Proficiency in English: Good English skills are required as our business operates on an international level. You'll need to create and review English content, communicate with potential international partners, and possibly represent the company at global events.
What's Most Important for a Candidate:
Clear Understanding of the Gaming Industry: We highly value candidates with a strong grasp of the gaming market and its trends. Having an in-depth knowledge of how to effectively position and market games, especially PC games, is a top priority for us.
Entrepreneurial Spirit: Our ideal candidate is someone who has a strong desire to build something from the ground up. As a startup, we value self-starters who can take initiative, adapt to changing circumstances, and drive growth.
Passion for our Mission: We're looking for someone who shares our passion for merging the fields of mental health, education, and gaming. The successful candidate will be driven by the idea of creating games that not only entertain but also contribute to mental well-being and personal growth.
What is important for us in a person?
Adaptability: In a start-up environment, things change quickly. We value individuals who are adaptable, resilient, and comfortable with ambiguity.
Creativity: Innovative thinking is essential to us. We encourage those who can think outside the box and come up with unique solutions to the challenges we face.
Communication: Clear and effective communication is critical in a small team. We value the ability to articulate ideas clearly and listen effectively.
Collaboration: Teamwork is crucial in our company. We encourage a collaborative approach, where everyone’s input is valued, and we work together to achieve our common goals.
Proactivity: We value individuals who take the initiative, seek opportunities, and drive tasks to completion without being prompted.
Empathy: As a company focusing on mental health and personal growth, we value the ability to understand and share the feelings of others. An empathetic approach to colleagues, users, and our mission is important.
Why do we enjoy working here?
Creative Freedom and Realization: At MEANDR GAMES, you will have the freedom to bring your creative ideas to life, taking risks, and having a significant influence on our games, strategies, and overall direction.
Direct Influence on the Product: You will be at the heart of our operations, with your work directly impacting the development and marketing of our products. You will have the opportunity to shape our narrative in the intersection of gaming, mental health, and education.
Transparent Management: We champion open communication, providing clear objectives, and nurturing honest discussions about our strategies, triumphs, and setbacks.
Professional Development Atmosphere: Our team is committed to fostering an environment that promotes continuous learning. We will support your efforts to broaden your skills and knowledge, providing the resources you need to expand your expertise within our innovative field.
Exciting and Meaningful Projects: You will be at the forefront of an exciting convergence of industries, working on projects that combine gaming, mental health, and education. The work we do is not only innovative but also holds the potential to create real-world impact.
Structured Professional Development: We have an established system to facilitate your professional growth, including regular check-ins to discuss your aspirations, progress, and opportunities for improvement.
Regular Constructive Feedback: Our culture values the power of constructive feedback. Expect frequent reviews where we acknowledge your achievements and collaboratively identify areas for further growth. These feedback sessions are a two-way conversation, and we encourage you to voice your thoughts on our processes and strategies.
Opportunity to Navigate a Blue Ocean: By joining us, you'll become an integral part of our journey in a Blue Ocean Strategy. We are venturing into unexplored markets, creating unique value, and making competition irrelevant. You'll play a key role in shaping this journey, offering an exciting opportunity to innovate and define the future of our industry.
What are the conditions and bonuses?
Flexible Work Schedule: We offer a flexible work schedule, understanding that creativity and innovation don't always adhere to a 9 to 5 timetable.
100% Remote Work: Our team operates entirely remotely, allowing you to work from wherever you are most comfortable and productive.
Progression from Part-Time to Full-Time: Initially, this will be a part-time role with the opportunity to transition into a full-time position as our studio develops and grows.
Shares from Investment and Products Realizations: As a co-founder, you'll have an equity stake in the company, sharing in the success of our investments and product realizations.
The selection process
There will be 2 levels of interviews with the business department of the studio.
You can contact us via:
1) telegram @yimeandr
2) linkedin https://www.linkedin.com/in/yimeandr/