Copywriter B2B Marketing (m/f/d)

Usercentrics GmbH,Posted 1 year ago


Full time


Relocate, Remote, Prague, Copenhagen, Lisbon, Munich, Odense

We are expanding our Marketing and Communications team, and are looking for an experienced B2B marketing copywriter, with German and English language proficiency. Join us on our mission to protect data privacy and help shape the future of online privacy tech! 

As a copywriter with Usercentrics, you will be responsible for engaging audiences by producing content for email cascades, onepagers, case studies, whitepapers and sales collateral. 
In this role you’ll liaise with a variety of teams, from getting Sales input, to finding out from Customer Success what customers and prospects are thinking, to learning about upcoming features from Product. All the while you will be ensuring consistency of style and tone in copy and helping us develop the company’s voice and messaging. 

Team size and structure?

We are 27 people in marketing, aiming to be a team of 33 people at the end of 2022

For which tasks (responsibilities)?
  • Writing engaging copy for email cascades, optimized for user conversion

  • Creating collaborative content that drives Marketing Qualified Leads (MQLs)

  • Writing, editing, and proofreading content projects such as web pages, sales collateral, case studies, sales presentations, onepagers (on our product or on specific features), whitepapers and video scripts

  • Working closely with the Product, Sales, Customer Success, Partnerships and Apps teams to understand product benefits and meet copywriting needs

  • Understanding the pain points and needs of our target audience and turning this knowledge into compelling content

  • Ensuring that all content is consistent in style, quality, and tone of voice

  • Creating high quality copy with minimum revisions and minimum supervision

What kind of professional are we looking for?
  • 3+ years of B2B writing experience (samples in German and English required)

  • Excellent English or German verbal and writing skills (C1 or above)

  • Experience working directly with internal stakeholders, specifically sales or product teams, to understand product benefits and create compelling copy

  • Good knowledge of B2B Marketing principles

  • Understanding of SEO optimization

  • Familiarity with email KPIs such as Open Rate, CTR, Opt-out rate, etc.

What is important for us in a person?
  • Enthusiasm to learn about consent management and data privacy and its value to both companies and users

Why do we enjoy working here?
  • Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together

  • We have offices located in Munich, Copenhagen, Odense and Prague, but you can also join us remotely. Our colleagues are working from Belgium, Canada, Cyprus, The Netherlands, Portugal, The United Kingdom and many more locations

  • Company culture is important to us - we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive

  • Your work-life balance is important to us too, so we offer flexible working hours and the opportunity to work from other locations (in accordance with our company policy)

  • Get involved! At Usercentrics, every employee has a voice as it is extremely important for us to have everybody represented, and we see it as a huge benefit for both the company and for the people who work here

  • We always remember to have fun along the way, both in our day-to-day work and at our regular team events - or online, to accommodate current restrictions

  • A steep learning curve in a dynamic startup environment with a high career growth opportunity

Usercentrics GmbH

Company type: product, services

Employees: 201-500

Platforms: Mobile, Browser, iOS, Android

View all vacancies from Usercentrics GmbH
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