Head of Sales & Marketing

We are currently looking for a Head of Sales & Marketing for Program Ace.

Program-Ace, a Global Top 100 Outsourcing company (IAOP), is looking for a Head of Sales & Marketing to shape our sales organization and scale revenue to the next level. The ideal candidate will be responsible for achieving the company’s sales goals by architecting a sales strategy and building a team of Account Managers and SDRs for both enterprise and mid-market sales, drawing on previous experience in a similar IT company. The person should be excited about entering new markets, strategizing next steps, negotiating complex deals, and outperforming the competition in head-to-head opportunities.

For which tasks (responsibilities)?

• Define and execute comprehensive go-to-market strategies to drive new business and support growth targets

• Manage and scale the sales team, while actively collaborating with the Marketing department

• Align sales and marketing goals to maximize lead generation, brand awareness, and customer acquisition

• Create and oversee integrated marketing campaigns, content strategy, lead nurturing workflows, and performance analytics

• Ensure high-quality MQLs (marketing qualified leads) from inbound and outbound efforts

• Negotiating major deals and personally participating in the closure of high-value contracts (€100,000 and above)

• Monitor pipeline development, CRM data integrity, and forecasting accuracy

• Identify new market opportunities, customer segments, and expansion strategies

• Collaborate across departments to ensure consistency of messaging, positioning, and customer experience

What kind of professional are we looking for?

• At least 5 years of B2B sales experience in IT outsourcing or staff augmentation

• Minimum 2 years of experience managing both sales and marketing teams

• Proven experience in building and executing digital marketing strategies (SEO, SEM, content marketing, ABM, email marketing, events)

• Strong understanding of marketing funnel mechanics and lead lifecycle management

• Experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo)

• Deep knowledge of IT outsourcing trends and competitive landscape

• Demonstrated ability to generate pipeline, accelerate sales cycles, and increase win rates

• Exceptional communication and leadership skills

• Ability to work cross-functionally, influence senior stakeholders, and drive company-wide initiatives

• Proficiency in English (Upper-Intermediate or higher)

Why do we enjoy working here?

• 30+ years of company history and huge customer database — it is dream of any sales professional.

• Well established brand and powerful Marketing Team — it is dream of any Head of Sales.

• Award-winning company — it is dream of any Head of Sales.

• Enthusiastic technical and HR teams — must have for successful sales in software outsourcing industry.

What are the conditions and bonuses?

• We offer a flexible work schedule coordinated with your manager, with standard business hours from 11:00 to 16:00 when everyone is available.

• Remote work is an option, allowing you to work from anywhere in Ukraine or the world.

• Relocation (permanent residence and job permission) to Cyprus (EU) after the successful pass of the test period is possible.

• Insurance (in case of work in the Cyprus office)

• You’ll receive 18 days of vacation and 5 personal days off.