Head of Marketing – Mexico (Online Casino & Sports Betting)

Location: Mexico City / Remote within Mexico
Department: Marketing
Reports to: Chief Marketing Officer (Group)
Language: Fluent Spanish and English required

About Us

We are launching a new licensed iGaming brand in Mexico, aiming to redefine online entertainment across casino and sports betting. Backed by a strong international group, we bring deep expertise in regulated markets, innovative product thinking, and a bold brand vision.

Now, we’re looking for a Head of Marketing to lead our local growth and brand strategy in Mexico. This is a hands-on leadership role for a marketing expert who knows how to build trust, drive traffic, and create a cultural moment around a brand.

For which tasks (responsibilities)?

• Launch and grow a locally relevant iGaming brand in Mexico from the ground up

• Define and execute the marketing strategy across  brand, media, affiliates, celebrities, btl, social media, content and sponsorships

• Hire and lead a local marketing team; manage external agencies and media partners

• Drive user acquisition and retention across paid and owned channels

• Own marketing KPIs: CAC, LTV, ROAS, brand awareness, market share

• Localize central brand strategy to fit cultural and regulatory specifics of the Mexican market

• Work closely with Product, Compliance, and Group Marketing to align efforts

• Be the public face of the brand in Mexico when needed — partnerships, media, events

What kind of professional are we looking for?

• 7+ years of experience in consumer marketing, preferably including 3+ in iGaming, betting

• Deep understanding of the Mexican digital and media landscape, media buying habits, cultural nuances

• Proven experience launching or growing a consumer brand in Mexico

• Strong background in performance marketing, media planning, and brand campaigns

• Hands-on with agencies, influencers, affiliates, and sponsorships

• Native-level Spanish and fluent English

• Data-driven mindset, but creative at heart

• Comfortable in fast-paced, entrepreneurial environments

Nice to Have

• Experience in regulated industries or with legal & compliance teams

• Network in sports, media, or entertainment sectors in Mexico

• Previous work in other LatAm countries is a plus

Why do we enjoy working here?

• Competitive compensation + performance-based bonuses

• Full ownership and autonomy to build a brand in one of the most exciting iGaming markets

• Dynamic, international team with strong support from central functions

• Opportunity to grow into a regional leadership role