Lead Creative Producer

Values Value, a recruiting company with expertise in game dev, is looking for a Lead Creative Producer for our client, a successful game publisher. 

In this role, you will head the creative direction for external teams, ensuring that every project in the portfolio has a winning visual strategy and high marketability.

What are you working on?

• Platforms: Mobile

For which tasks (responsibilities)?

• System Development: Create and evolve a creative production system that ensures a stable flow of innovative video creatives for UA campaigns.

• Process Management: Build or refine internal processes within the creative department, including the setup of an efficient production pipeline for both creatives and tests.

• Quality Control: Oversee visual and motion quality, establishing high standards for all creative output.

• Strategic Analysis: Monitor mobile advertising trends and creative formats, generating ideas based on benchmarks and product analysis.

• Performance Optimization: Analyze A/B test results and UA metrics (CTR, CVR, CPI, CAC, ROAS) to scale successful hypotheses in collaboration with the UA team.

• Resource Management: Manage priorities, workloads, deadlines, and budgets while coordinating with external teams, agencies, and freelancers.

• Innovation: Optimize production workflows by implementing and utilizing AI tools.

• Knowledge Base: Maintain a library of ideas, tests, and references for systematic reuse and production acceleration.

What kind of professional are we looking for?

• Experience: 2–3 years of experience as a Creative Lead or Team Lead in a creative department.

• Industry Expertise: Proven background in the mobile gaming industry.

• Leadership: Strong experience in managing both internal and external teams, with the ability to mentor subordinates and share expertise.

• Operational Skills: Experience building creative department processes from scratch and managing performance tracking/creative success metrics.

• Analytical Mindset: Strong analytical abilities to work with data and improve key UA metrics.

• Technical Proficiency: Professional command of creative software and experience using AI tools for content optimization.

• Soft Skills: A proactive leader who is organized, takes responsibility for the team, and can clearly communicate ideas while remaining open to others' perspectives.

• Adaptability: Ability to solve non-trivial tasks, switch tasks quickly, and handle high-volume production under tight deadlines.

Why do we enjoy working here?

• Work on different new projects in different genres.

• Freedom to experiment to improve results.

• A stable company with its own investment backing.

• With its own publishing capabilities, the company collaborates with various ad networks in more than 100 countries, managing substantial budgets.

• A professional, growth-oriented environment.

• Transparent management.

• The founders are industry veterans.

• Open communication within the team. Startup-style relationships are maintained, and the horizontal structure allows you to propose ideas, be heard, and interact freely with all departments. No bureaucracy.

• Remote work.

• Flexible schedule.