Lead UA Manager

FreePlay,Posted 1 month ago


Full time



FreePlay is a gaming studio, master of hyper-casual bestseller with 1 BILLION downloads globally. Among the products we take pride in are the 2021 hits Count Masters and Fidget Toys Trading as well as Join Clash – one of the most downloaded games of 2020 with 350M downloads. Our projects are constantly ranked as top apps in their categories in dozens of countries, and new games find fans around the world.

To improve our current results and reach new heights, we’re expanding our team and looking for a Lead UA Manager.

  • We’ve reached 1 BILLION total downloads and created dozens of successful, high-quality projects;

  • More than 150 employees all over the world (Cyprus, Dubai, various parts of Poland and USA);

  • Three in-house game development teams;

  • A top-10 boutique publisher with high standards for entering the market;

  • We have an in-house data lab;

  • We also invest in strong teams and awesome projects.

What are you working on?
  • Genres: Hyper-casual, Casual
  • Platforms: iOS, Android
Team size and structure?


For which tasks (responsibilities)?
  • Developing and implementing a strategy to attract new users to mobile games (hyper-casual and casual);

  • Coordinating and developing the UA team;

  • Conducting marketing research and tests;

  • Analyzing the effectiveness and optimizing advertising campaigns based on established KPIs;

  • Maintaining communication with key partners in English;

  • Interacting with product, creative, analytics, and monetization teams.

What kind of professional are we looking for?
  • At least 4 years of experience in game development (hyper-casual and casual);

  • At least 2 years of experience in a Lead UA position;

  • Experience with traffic in Unity, AppLovin, IronSource, Mintegral, FB, Google Ads, etc.;

  • Knowledge and understanding of key marketing metrics;

  • Experience with large advertising budgets;

  • Knowledge of SKAN and how to work with it;

  • Upper Intermediate or higher level of English proficiency;

  • Advanced skills in Excel/Google Spreadsheets.

What are the conditions and bonuses?
  • Independence in decision-making;

  • An opportunity to influence product development directly;

  • A team of strong professionals and simply wonderful people;

  • 5 sick-days and other social benefits.


Company type: product, developer, publisher

Employees: 51-200

Platforms: Mobile, iOS, Android

Genres: Casual, Hyper-casual


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