Lead User Acquisition Manager

Hypercell Games is a mobile game studio behind some of the most downloaded hybrid-casual and puzzle titles on the market.

Our games have millions of users worldwide, and we continue to actively expand.

What you can definitely know about us is:

• Sand Balls game –350 M+

• Rope and Balls – 53 M+

• Freaky Stan – 41 M+

• Garden Balls – 21 M+

• Unpuzzle – 21 M+

• Run&Gun – 13 M+

Want to drive millions of new users to global hits? We’re looking for a Lead User Acquisition Manager to take ownership of our UA strategy and team management.

For which tasks (responsibilities)?

• Setting KPIs for the team and ensuring consistent execution.

• Managing large budgets: planning, allocation, and performance control.

• Mentoring the team: developing specialists, setting goals and priorities, providing regular feedback.

• Identifying growth opportunities through analysis of processes, channels, and performance metrics.

• Building strong relationships with platforms and external partners.

• Developing creative strategy with the creative team: idea generation, task setting, structured A/B testing, and scaling top-performing creatives.

• Creating and executing user acquisition strategy aligned with business goals.

• Scaling successful channels and testing new traffic sources.

• Optimizing key metrics (CPI, ROAS, LTV, retention) across all platforms.

• Working cross-functionally with BI, product, and marketing teams to maximize revenue and ROI.

• Applying predictive models to forecast performance and adjust UA strategy.

What kind of professional are we looking for?

• 5+ years of experience in UA, including at least 1-2 years in a Lead or Head role.

• Proven track record in managing UA teams: hiring, mentoring, goal setting, performance tracking.

• Hands-on experience with monthly budgets of $1-2M+ for planning, allocation, and efficiency control.

• Strong expertise in Google Ads, TikTok, Meta, and rewarded networks - both strategic and operational.

• Successful cases of UA scaling and driving products to top revenue charts.

• Deep understanding of attribution (SKAdNetwork, MMPs) and traffic analytics.

• Knowledge of LTV/ROAS predictive models and ability to integrate them into UA strategy.

• Experience with IAP monetization and solid grasp of F2P game economics.

• Strong cross-functional collaboration with product, analytics, and creative teams.

• English proficiency sufficient for negotiations and working with global partners.

Nice to Have:

• Experience with puzzle/casual genres or other games with long ROI cycles.

• Proven track record in launching new UA channels and testing unconventional traffic sources.

• Experience building retargeting and CRM campaigns to boost LTV.

• Basic understanding of data science/ML for BI collaboration and improving predictive models.

• Active involvement in creative strategy development with a structured, idea-driven approach.

• Experience working with external agencies and vendors, building strategic partnerships.

• Skills in long-term financial and strategic planning.

• Experience scaling UA teams and building departmental structure.

Why do we enjoy working here?

• The opportunity to work on games played by millions of players.

• Implement your bold ideas.

• Paid vacation.

• Support for professional development (training, coaching, and more).

• Opportunity to grow and develop with the company.

• Supportive and warm working atmosphere within the team.