Product Marketing Manager

APPSULOVE,Posted 1 month ago

Senior

Full time

Remote

APPSULOVE is a young and proactively evolving IT company that develops cool mobile games and applications for entertainment.

The company was founded in 2016. During this time, we have released more than 35 mobile applications and games that have been installed by millions of users.

The most famous APPSU❤️ applications: UNICORN, Numberzilla, My Cat, Tamadog, 3Tiles, Farm Jam, and others. Our products are regularly published by the Apple App Store and Google Play editorial teams.

Our mission is to make people’s life more enjoyable and stressless by delivering high-quality products.

If you share our ideas, join us!

What are you working on?
  • Genres: Casual
  • Platforms: Mobile
For which tasks (responsibilities)?
  • Product marketing strategy and execution for existing games, as well as launching new ones in the market;

  • Build marketing and business plans for dedicated games. Calculate, monitor and report key business metrics per game;

  • Develop product store page (App Store/Google Play) based on target audience;

  • Develop and handle SMM strategy for the games;

  • Manage in-app purchases strategy for the games, decide on pricing policy, plan promotional strategy, sales, discounts and in-game liveOps events;

  • Manage creative and promo content (LiveOps, popups, etc.) from ideation to execution. Work with Creative Team to plan and deliver creatives;

  • Cooperate with Product Management on the product side. Define localisation scope and project-specific requirements;

  • Determinate cross-promotional strategies, calculate success indicators, monitor implementation and performance, maintain promo-creatives process;

  • Provide insights & recommendations on markets, users, product, etc.;

  • Define and CRM/notification strategy to drive customer growth and retention;

  • Vital marketing metrics tracking, analysis and reporting;

  • Competitive analysis;

  • Mobile marketing R&Ds;

  • Cooperate with Design, User Acquisition, Production and ASO teams in order to maximise product profits by any means

What kind of professional are we looking for?
  • At least 3 years of experience in mobile marketing or UA on the Apple App Store and/or Google Play;

  • Understanding of the mobile marketing, advertising, apps and games monetization;

  • Deep understanding of marketing metrics: CTR, ROI, eCPM, CPI, CPA, etc.;

  • Expertise in a large pool of channels (paid social, paid search, influence-marketing, email, partnership, etc.) will be a plus

What is important for us in a person?
  • Intermediate+ English level;

  • Analytical skills and mindset;

  • Proactivity and creativity.

Why do we enjoy working here?
  • Work from anywhere — remotely or in the office;

  • Professional and personal growth: meet-ups, seminars, conferences;

  • Wellbeing benefits: healthcare, English and sports compensation;

  • Flexible Working Mode;

  • Paid vacation, days off, and sick leaves;

  • Presents for holidays and special occasions.

APPSULOVE

Company type: product

Employees: 51-200

Platforms: Mobile, iOS, Android

Genres: Puzzle, Casual

https://www.appsyoulove.com/

View all vacancies from APPSULOVE
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