UA Manager

What are you working on?

• Genres: Application
• Platforms: Mobile, iOS, Android

For which tasks (responsibilities)?

We are looking for a User Acquisition Manager to co-run multi-million $ / year UA campaigns on key ad networks for a Midcore Card Game (Android, iOS) while working alongside the UA and creative teams to optimize campaigns, analyze data, and scale our mobile gaming audience.

Key Responsibilities:
● Manage and optimize UA campaigns across multiple ad networks (Google Ads, Meta, Applovin, Tiktok)
● Analyze performance data and make data-driven decisions to improve campaign efficiency.
● Work closely with the Creative Lead and Creative Artists to ensure the best-performing ad creatives are utilized.
● Conduct A/B testing to refine bidding strategies, ad formats, and audience targeting.
● Stay updated on trends, algorithm changes, and new UA techniques in mobile gaming.

What kind of professional are we looking for?

● Proven experience in UA management for mobile gaming, ideally on top-grossing games.
● Hands-on expertise with Google Ads, Meta Ads, Applovin, TikTok Ads, and other key networks.
● Strong analytical skills and proficiency with UA dashboards, cohort analysis, and attribution tools like Appsflyer and Amplitude
● Ability to work with creative and product teams to maximize UA performance.
● Based in Milan. We are open to consider being remote from Europe but being based in Milan is our strong preference.

What are the conditions and bonuses?

We value talent and strive to create an engaging and caring working environment as we appreciate our employee's hard work and dedication. We understand that mental health is as important as financial well-being, we offer an attractive compensation and benefit package as well as so many fun and exciting activities to engage employees and boost their topmost creativity and productivity at work, including but not limited to:
● Competitive salary and attractive performance bonus, profit sharing;
● Welfare voucher, lunch tickets;
● Mental health care services;
● Relocation package and support when moving geographic locations to join Gear Games;
● Flexible working time and hybrid work;
● Many exciting international activities.