User Acquisition Associate
OLIGATE,Posted 2 months ago
$42,659 - $119,008 / Year
Oligate, a profit-oriented publisher, has a noteworthy global footprint, reflecting its dedication to delivering high-quality gaming experiences. Its ambitious international strategy, combined with a strong commitment to transparency, has earned it a reliable standing in the gaming publishing industry. Utilizing a variety of resources, Oligate is keen on creating engaging and unforgettable games. This pragmatic approach bolsters its market position, accelerates profitability, and reinforces its distinctive role in the global gaming ecosystem.
Our Growth team, with a team size of 30, specializes in maximizing the potential of mobile products through strong experience in global creative production, a profit-driven approach, and expertise in user acquisition, creative content production, and the necessary tech capabilities required to turn applications into global hits across various types of games and consumer apps.
What are you working on?
- Platforms: Mobile
Team size and structure?
For which tasks (responsibilities)?
Oligate is seeking an experienced/senior-level User Acquisition Associate to manage user acquisition activities for a portfolio of mobile games and apps. Reporting to one of our Lead of Operation Managers, you will use your expertise and creativity to transform great prototypes into global hits.
Strategically manage UA campaigns to efficiently test the potential of various game prototypes.
Keep abreast of trending creatives, guide designers, and leverage UA results.
Plan and manage UA campaigns for multiple games and/or apps.
Design and execute A/B tests, and monitor KPIs based on monetization
Analyze campaign performance, identify key performance indicators, and enhance the Return On Advertising Spend (ROAS) for our games and apps.
Collaborate closely with our Product and Creative teams to coordinate efforts and exchange feedback.
Utilize our array of internal growth tools and work with our Tech team to continuously enhance them.
Expand your UA expertise and share best practices with other teams to maintain our organization's leading edge in growth innovation.
Spearhead cross-functional projects and mentor junior team members.
Oligate is looking for a User Acquisition Associate with 1-3 years of experience to contribute to user acquisition activities for a variety of mobile games and apps. Reporting to a Lead of Operation Managers, you will apply your skills to help grow our games from promising prototypes to global successes.
Assist in managing UA campaigns to evaluate the potential of different game prototypes.
Monitor current creative trends and work with designers to optimize UA results.
Support the planning and execution of UA campaigns for multiple games or apps.
Assist in A/B tests design and KPI monitoring related to monetization.
Help analyze campaign performance, pinpoint key metrics, and work towards improving ROAS for our games and apps.
Coordinate with Product and Creative teams to align goals and share feedback.
Utilize internal growth tools and collaborate with the Tech team for continuous improvement.
Learn and share UA best practices within the team.
Participate in cross-functional projects as needed.
What kind of professional are we looking for?
You have 1-3 years of experience in UA campaigns, preferably for casual games.
Familiarity with paid acquisition strategies and basic budget management.
Some experience in achieving positive ROAS for mobile games and/or apps.
Familiar with UA platforms like Facebook Ads, AdMob, AppLovin, etc., and MMPs like Appsflyer and Adjust.
Basic understanding of experimentation methodologies.
Exposure to influencer marketing and ASO is a plus.
Fluent in English.
Eager to work in a candid, autonomous, and responsibility-driven environment.
Self-motivated and task-oriented.
What are the conditions and bonuses?
Competitive salary based on experience.
Optional wellness activities for remote workers in the California region.
Remote work flexibility.
Access to industry events in Europe and Asia.
Recognition for top performance.
The selection process
Zoom call with the head of operation to discuss career plans.
Role and responsibility clarification.
Remote task assignment.
Call with core team and founders.