Lead User Acquisition Manager

We are Belka Games, a mobile gaming company based in Limassol. We are in the top 20 grossing companies in the EU according to data.ai and all this is thanks to our team of awesome professionals. Some facts about us:

• We've released 3 projects internationally: "Clockmaker", "Solitaire Cruise" and "Bermuda Adventures". We've got a few more in the works.

• More than 100 million people play our games

• Since 2019 our strategic partner has been AppLovin, which is one of the world's largest mobile app solutions companies.

We got into the industry because we love making games, and we gather like-minded people around us. To make work fun, we create a comfortable team atmosphere.

What are you working on?

• Genres: Casual
• Platforms: Mobile, iOS, Android

For which tasks (responsibilities)?

• Define the vision and growth strategy for User Acquisition, including advertising channels, attribution, retargeting, fraud prevention, and more

• Make key decisions about UA development to drive growth and maximize results

• Oversee the development of user acquisition and analytics algorithms in key channels while making sure they are relevant, efficient, and properly utilized

• Assess the potential of advertising channels based on our business goals

• Develop success criteria and evaluate performance to ensure that the results of user acquisition are transparent and correspond to the approved KPI

• Make sure all user acquisition activities either comply with established procurement algorithms or are tested with an approved, clear, and achievable goal in mind

• Prioritize tasks for small teams working on different channels and UA components

• Work autonomously with data—launch ad campaigns, then analyze and interpret their results

What kind of professional are we looking for?

• Previous experience in a similar role

• Strong analytical mindset and experience working with marketing analytics tools

• Flexibility and critical thinking

• Leadership qualities and a proactive approach

• Basic managerial skills

• Upper intermediate English fluency so you can communicate effectively with our partners

Would be nice: 

• Experience working on casual games with various monetization models at all stages of development (in development/mature)

• Familiarity with social media platforms such as Facebook, TikTok, Snapchat, Twitter, etc.

Why do we enjoy working here?

• Work your way: use our Vilnius (Lithuania) or Limassol (Cyprus) offices or work remotely as long as you're available during business hours

• Employment opportunities throughout Europe: work in Lithuania, Georgia, Montenegro, or Cyprus—choose the location that works for you

• Ongoing professional development: English classes, sponsored conference trips, partial compensation for training

• Flexibility: you'll have the freedom to explore new positions, responsibilities, and projects as you grow within the company

• Teamwork is key: we value input from every member of our team, so your skills and opinions will always be respected and heard

• Data-driven decision-making: we care about every employee's point of view, but when it comes to our products, we make decisions based on objective metrics

• Official employment, health insurance, and compensation for fitness-related expenses