User Acquisition Manager
Original Games, Опубликовано 2 месяца назад
Санкт-Петербург, Россия (relocate)
Original Games is a team of developers, artists, marketers, thinkers & doers located in Estonia, Russia & Finland. We’re building the next casual mobile hit games, with universal appeal and deep player engagement as our cornerstones.
Founded by veterans from Rovio & MZ, we are working on casual games that perfectly merge universal accessibility and deep engagement. We believe in creative curiosity, and are constantly pushing to understand how to serve our players the most fun and rewarding experience on every game session.
We are seeking an analytical, enthusiastic marketing professional to join us as a User Acquisition (UA) Manager. In this role, you will allocate a marketing budget for our games and partner with stakeholders to implement a strategy.
This role will involve spending hundreds of thousands of dollars per month across mobile platforms in pursuit of Original Games user acquisition goals.
In addition to managing user acquisition campaigns, you will also support the marketing team’s internal analysis pipeline, producing regular reports for executive management and the marketing team’s use.
Над чем работать?
- Жанры: Казуальные, Гиперказуальные
- Платформы: Mobile
На какие задачи (обязанности)?
Developing and executing User Acquisition strategy for our games
Managing campaigns across a variety of gaming platforms and optimizing the performance of campaigns on an ongoing basis
Supporting the production of the marketing team’s internal analysis and external reports
Experimenting, testing, and analyzing campaigns
Using data-driven insights to enhance performance through targeting and segmentation
Working on creative briefs and testing together with marketing team
Utilizing marketing team’s analytics infrastructure to help the marketing team optimize spend
Какого профессионала ищем?
You have at least 2-3 years of relevant work experience (relevant game mobile/web marketing experience a plus)
A professional background in quantitative analysis
You have relevant experience with Excel, Google Sheets, or similar (SQL is a plus)
You have a strong knowledge of tracking and attribution models (AppsFlyer, Adjust)
You are a result-oriented and strongly data-driven team player, that can adapt easily to others and also work well under minimum supervision
The proven capacity of understanding cultural differences and embracing uncertainty
Experience with Facebook and Google Ads mobile marketing
Experience using major ad networks such as Unity, Vungle, AppLovin, ironSource (to name a few)
Experience with the Freemium / Free-to-Play business model
Deep interest in and understanding of the mobile gaming industry
Advanced English proficiency
Какие условия и бонусы?
Respectful & trusting company culture
Flexible working hours & the ability to work remotely
Multinational industry veterans team
Office located in a beautiful place of Saint-Petersburg city center
Берлин, Германия, Удаленная работа (relocate)
Опубликовано 4 дня назад
Опубликовано 6 дней назад