User Acquisition Manager

Original Games, Posted 1 month ago

Senior

Full time

Negotiable

St. Petersburg, Russia (relocate)

Original Games is a team of developers, artists, marketers, thinkers & doers located in Estonia, Russia & Finland. We’re building the next casual mobile hit games, with universal appeal and deep player engagement as our cornerstones.

Founded by veterans from Rovio & MZ, we are working on casual games that perfectly merge universal accessibility and deep engagement. We believe in creative curiosity, and are constantly pushing to understand how to serve our players the most fun and rewarding experience on every game session.

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We are seeking an analytical, enthusiastic marketing professional to join us as a User Acquisition (UA) Manager. In this role, you will allocate a marketing budget for our games and partner with stakeholders to implement a strategy.

This role will involve spending hundreds of thousands of dollars per month across mobile platforms in pursuit of Original Games user acquisition goals.

In addition to managing user acquisition campaigns, you will also support the marketing team’s internal analysis pipeline, producing regular reports for executive management and the marketing team’s use.

What are you working on?
  • Genres: Casual, Hyper-casual
  • Platforms: Mobile
For which tasks (responsibilities)?
  • Developing and executing User Acquisition strategy for our games

  • Managing campaigns across a variety of gaming platforms and optimizing the performance of campaigns on an ongoing basis

  • Supporting the production of the marketing team’s internal analysis and external reports

  • Experimenting, testing, and analyzing campaigns

  • Using data-driven insights to enhance performance through targeting and segmentation

  • Working on creative briefs and testing together with marketing team

  • Utilizing marketing team’s analytics infrastructure to help the marketing team optimize spend

What kind of professional are we looking for?
  • You have at least 2-3 years of relevant work experience (relevant game mobile/web marketing experience a plus)

  • A professional background in quantitative analysis

  • You have relevant experience with Excel, Google Sheets, or similar (SQL is a plus)

  • You have a strong knowledge of tracking and attribution models (AppsFlyer, Adjust)

  • You are a result-oriented and strongly data-driven team player, that can adapt easily to others and also work well under minimum supervision

  • The proven capacity of understanding cultural differences and embracing uncertainty

  • Experience with Facebook and Google Ads mobile marketing

  • Experience using major ad networks such as Unity, Vungle, AppLovin, ironSource (to name a few)

  • Experience with the Freemium / Free-to-Play business model

  • Deep interest in and understanding of the mobile gaming industry

  • Advanced English proficiency

What are the conditions and bonuses?
  • Competitive salary

  • Respectful & trusting company culture

  • Flexible working hours & the ability to work remotely

  • Multinational industry veterans team

  • Office located in a beautiful place of Saint-Petersburg city center

Original Games

Company type: product, developer, publisher

Employees: 11-50

Platforms: Mobile, iOS, Android

Genres: Casual, Hyper-casual

https://originalgames.io/

View all vacancies from Original Games
@ingamejob_marketing
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