Senior Mobile User Acquisition Manager

[Founder] is a tech company that creates high-quality productions in various fields. We are a self-funded tech company, innovating and scaling our own products. Unlike project-based companies that work on client or publisher projects, we focus entirely on creating and growing our own products, giving our team full creative freedom and long-term vision. Over the past 6 years, we have built a strong reputation in the digital educational games industry.

Our success story is Bebi Family, an educational platform for young children aged 2 to 5. Our goal with Bebi Family is to create quality content that is fun and educational at the same time. Our achievements in Bebi Family include:

• Our apps have helped over 50 million children worldwide develop essential early learning skills, from colors and shapes to math and literacy

• Every month, over 2 million children actively engage with our educational games

• With an impressive average rating of 4.5, our apps consistently outperform competitors in user satisfaction 

• Available on iOS, Android, and Amazon, our apps reach a diverse global audience across multiple platforms

• We offer a rich library of 12 apps featuring over 700 interactive games and activities, designed to make learning fun and effective

• Our apps have received prestigious industry awards, including the Kid Safe Seal and Google Teachers' Choice Seal, recognizing our commitment to safe, high-quality educational content

What are you working on?

• The name of the project(s): Bebi Family

Team size and structure?

35+

For which tasks (responsibilities)?

We are looking for a Senior Mobile User Acquisition Manager to join our team and drive the acquisition of new players for our mobile games.

In this role, you will build this system from scratch, develop and oversee marketing campaigns, including App Store Optimization (ASO) activities, continuously monitor and enhance the performance of our UA campaigns, and work towards expanding our games’ global presence. This is an opportunity for someone who wants and is capable of developing this direction from the ground up.

Your Key Responsibilities:

• Set up and manage app-focused advertising campaigns for our iOS and Android game on Facebook, Google, Applovin, Unity, Apple Search Ads and other platforms

• Analyze campaign performance and optimize according to the established KPIs

• Develop, manage, and execute ASO strategies across the App Store (Apple) and Google Play Store (Android)

• Monitor, track, and report key metrics

• Conduct Data Analysis – Identify trends, opportunities, and discrepancies

• Stay up-to-date with industry trends and emerging acquisition channels

• Plan, Test, and iterate on creative assets based on performance data

• Communicate and cooperate with the Product Teams and Creative Team

We expect from you:

• Experience in acquiring users for mobile apps (leveraging Paid Social, Ad Networks)

• Understanding of SKAN principles, Proficient understanding of attribution

• Experience with MMP and analytics providers (AppsFlyer, Firebase etc.)

• Comprehensive experience in campaign management across main channels (Facebook, Google, Applovin etc.)

• Experience in ASO

• Experience with mobile applications after the release of iOS 14.5

• Proficiency in Excel and Spreadsheets

• A multi-tasking capability and ability to work with large amounts of data

• Ability to coordinate projects, set priorities, take responsibility, and manage tasks independently

• Fluency in English, both written and spoken

We’re open to both full-time and part-time collaboration, offering a salary range of $2,000–$5,000, depending on experience and scope.

Why do we enjoy working here?

In this role, you will build this system from scratch, develop and oversee marketing campaigns, including App Store Optimization (ASO) activities, continuously monitor and enhance the performance of our UA campaigns, and work towards expanding our games’ global presence. This is an opportunity for someone who wants and is capable of developing this direction from the ground up.

What are the conditions and bonuses?

🎉 Why You’ll Love Working With Us

 🏡 Work from Anywhere – We offer a fully remote option for the right candidate
💰 Home Office Support – Up to $1,000 every 3 years for workspace setup or coworking rent (After the probation period)
🩺 Health Compensation – Up to $1,000/year for self-purchased insurance or medical expenses for you & your family (After the probation period)
🌴 Vacation Time? Yes, Please! – 24 paid calendar days per year to relax and recharge
🤒 Sick Days Covered – Paid sick leave because your health comes first
🛌 Extra Time Off – 4 additional paid days off annually

🚀 We Invest in You
📚 Level Up Your Skills – We cover professional training, international conferences, and industry events
🗣️ Speak Like a Pro – Corporate discounts on English lessons