UA Producer

Belka Games,Posted 1 month ago


Full time


Relocate, Remote, Cyprus, Georgia, Lithuania, Montenegro

We are Belka Games. Our company is one of the 20 highest-grossing game developers in Europe according to, and our audience recently surpassed an important milestone of 110 million players.

What are you working on?
  • The name of the project(s): UA Producer
  • Genres: Casual
  • Platforms: iOS, Mobile, Android
For which tasks (responsibilities)?
  • Defining vision and shaping growth strategy, both for advertising channels and for different activities of User Acquisition (attribution, retargeting, fraud, etc.)

  • Making key decisions on UA development

  • Managing the development of user acquisition algorithms in key channels, and controlling (producing) the relevance, correct usage and efficacy of those algorithms

  • Assessing the growth potential of source of traffic based on the company's business goals

  • Developing criteria for success and performing the assessment of work to ensure that the results of user acquisition are transparent and correspond to the approved KPI

  • Establishing that all user acquisition activities either conform to pre-established purchasing algorithms or are part of an approved test with a clear and achievable goal

  • Defining priorities under which mini teams developing separate channels/UA parts will perform tasks

  • Working autonomously with data—launching, analyzing and interpreting the results of advertising campaigns

What kind of professional are we looking for?
  • Experience working in a similar role 

  • Analytical mindset, experience working with marketing analytics tools 

  • Flexible critical thinking

  • Proactive with leadership qualities

  • Basic managerial skills

  • Upper Intermediate level of English to communicate with partners

What we'd likе: 

  • Experience working on products in the casual genre with different types of monetization and at different stages of development (growing/mature)

  • Experience working with social media (Facebook, TikTok, Snapchat, Twitter, etc.)

Why do we enjoy working here?
  • Remote/hybrid options: you can work at our comfortable offices or remotely in Lithuania, Cyprus, Georgia or Montenegro

  • Professional growth: we offer English lessons with an instructor, pay for trips to professional conferences, and partially reimburse employees for education

  • Flexibility: sometimes you just want to try something new. We get it, so we'll support you if you decide you want to switch to a new position, role, or project

  • Teamwork: we value the expertise of every member of our team, so we really listen to each other

  • Data-driven decision-making: all our product-related decisions are ultimately based on metrics, not subjective feelings

  • Plus all the standard stuff: official employment, health insurance, and partial reimbursement for your gym membership

The selection process

The recruitment process will consist of two phases: an interview with our Recruiter and a technical interview with our Chief Marketing Officer.

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Belka Games

Company type: developer, publisher

Employees: 201-500

Platforms: Mobile, Social

Genres: Casual

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