Market Expansion Manager/Brand Promotion

We are a fast-growing product-based Chinese company operating at the intersection of betting, online casino, and blockchain technology, with 10+ years of active existence in the market. With a proven track record in delivering scalable digital entertainment platforms, we serve a global user base across multiple regulated and emerging markets.

In 2025, we are expanding our presence by forming a new cross-functional team in Yerevan, Armenia. This hub will play a strategic role in technology development and marketing performance, shaping the future of our core products and user acquisition strategies (CIS, Latam, Eastern Europe).

Wielkość i struktura zespołu?

This marketing team will be supported by the Marketing Department from the head office. We formulate a new team for these geos.

Na jakie zadania (obowiązki)?

• Lead Market Penetration & Channel Growth
  Expand our advertising footprint in overseas markets, especially former Soviet Union countries (e.g., Russia, Ukraine, Kazakhstan), through affiliate networks, social media, KOLs, and programmatic ads.
  

• Apply TOC to Maximize Performance
  Use the Theory of Constraints (TOC) to identify marketing bottlenecks, optimize conversion paths, and align resources with what matters most.
  

• Build High-Impact Partnerships
  Source and manage long-term partnerships with local advertising agencies, affiliate networks, and traffic providers to boost user acquisition.
  

• Optimize Ad Creatives & Channel Efficiency
  Analyze traffic performance and ROI across channels. Test, iterate, and improve ad creatives and messaging to ensure maximum impact.
  

• Support Strategic Market Growth Plans
  Contribute insights to broader expansion strategies and drive results aligned with company growth targets.
  
  

Jakiego specjalisty szukamy?

• Bachelor's degree or higher in Marketing, Business, or related field
  

• 3+ years of experience in digital marketing or international business, with a hands-on focus on CIS countries
  

• Strong grasp of TOC (Theory of Constraints) to streamline marketing flows and identify key blockers
  

• Familiar with platforms like Meta, Google Ads, TikTok, Telegram, and tools like GA, Appsflyer, Adjust
  

• Experience in managing affiliates, traffic sources, or influencer partnerships in emerging markets
  

Co jest dla nas ważne w człowieku?

Fluency in English or Russian – able to manage deals, communication, and negotiation independently

Dlaczego u nas przyjemno pracować ?

• Drive the global growth strategy of a digital-first company
  

• Work with an international, high-performance team
  

• Competitive salary and performance-based incentives
  

Opportunity to own projects and expand your career in the global iGaming or digital sector

Jakie warunki i bonusy?

• Flexible work mode – remote or hybrid